Advertising

Our approach to advertising is simple: ensure the message is relevant to your audience. Because people should remember your brand, not just your ads.

Beneath the commercials, the logos and the tag lines, advertising is about engaging consumers' emotions. It's about getting them to forge a strong connection with your message, to separate it from the pack, and to react instinctively with brand loyalty. It's about maintaining emotional investment long after your message has reached its audience. And it's our job to help you tip the odds in your favor.

How do we do it? We listen to you. We study your brand and integrate it into every single piece of material we create for your business. We roll up our sleeves and put in hours of research, strategic planning and creative concepting. And then we put it all together in a realistic campaign that will not only market your brand effectively - it'll make your audience react without hesitation.

Is that a big idea? We think so.

Web Services

One of the distinguishing features of MoCo - aside from the fact that we're all extremely good looking - is our in-house web development team. Many agencies can boast skilled web designers, but we take it a step further and actually program your site right here in our office. The result? Instant, over-the-cube-wall communication between designers and developers. And comprehensive website services from some of the most talented programmers and technologists in the business.

We're proud of our broad capacity to develop, create and program myriad interactive aspects of a website, including:

• Database-driven website applications
• eLearning
• Multilingual websites and internationalization
• eCommerce
• Content management systems
• Search tools
• Social networking applications
• Customer tracking and lead generation
• Project management

Collateral

We know that marketing your brand is more than eye-popping logos and award-winning design work. It's a business - one that translates into sales for your company. That's why we offer a broad range of collateral marketing tools, including:

• New product introductory materials, including product specifications and photos
• Full line brochures, including product specifications, product photos and lifestyle photos
• Price brochures for dealers and retailers
• Calendars, show guides, magazine inserts, mailers

Package Design

From design to production, we'll handle all the details for you.

• Complete program management services to ensure packaging consistency and compliance
• Expertise in all packaging types, technologies, standards and printing/production processes
• First-rate graphic designers who understand packaging, branding and retail marketing
• Experience with offshore printing and production
• Multilingual packaging for worldwide marketers

Retail Displays

Our retail display experts can help you best maximize sales. We offer extensive display environment research, including store layout, store décor, display location and consumer demographics to ensure we market your product effectively.

• POP/POS materials
• Free-standing and wall structures
• Merchandising and product positioning layouts

Market Research

Our expert team designs and administers custom research programs based on client needs, providing a reliable foundation for effective marketing decisions. We gather information through good old-fashioned qualitative and quantitative research, using focus groups, executive interviews, email surveys and phone interviews to help you better position your brand and impact your bottom line.

Key research areas encompass:

• Brand awareness, equity and positioning
• Naming and logos
• Customer loyalty
• Package design
• Web usability
• Trademark infringement and false advertising

Brand Development

In today's business environment, consumers have more information, more choices and higher expectations. Maintaining relevance and avoiding commoditization has never been more of a challenge. And developing and nurturing a strong brand identity is more important than ever.

A brand is made up of what a company sells, what a company does and what a company is. It's a relationship, and it represents a set of promises. It implies trust, consistency and a defined set of expectations. These characteristics are directly linked to profitability. The strongest brands own a positioning in consumers' minds that is unique to that brand and that resonates emotionally.

With the guidance of our experienced brand specialists, MoCo will help you find the true essence of your company and bring it to market in a way that aligns with your overall business strategy and connects your audience to the soul of your brand.

Public Relations

Public relations is all about creating buzz, raising audience awareness and putting out the occasional fire. Regardless of the situation, our people are skilled in the art of spin. We're there to help you connect with your clients, get the word out about your amazing new product or ensure your spokespeople have the materials they need at a crucial moment. MoCo provides full-service support to our clients in all areas of public relations, whether you're looking for a spin-doctor or a fireman.

• Program Development
• Media Relations
• Strategic Messaging
• Crisis Management
• Digital Marketing
• Event Planning

Video

Producing a video is no small task, and our team is up to the challenge. MoCo's media experts work in collaboration with a team of creatives to make inspired videos that are loyal to your brand, on any budget. Our talented crew can guide you through the whole process, bringing in the best people around to get you from concept and script to production, editing and distribution. Think of us as a general contractor for your media needs… minus the hard hat.

• Cost-effective media service
• Video production and direction
• Media production services, including interactive DVDs and web casts
• Video news releases
• Creation of CDs and DVDs

Fulfillment

Because not every business has endless room to store literature, mailings, retail displays and other marketing content, we've come up with a way to take care of that, too. Our sister company, the Shipyard, LLC, is a full-service marketing logistics and fulfillment firm conveniently located in St. Paul, just a few miles from MoCo. After we create your collateral materials, they can inventory, store, pick, pack and ship them.

Trade Shows

From tabletop displays to fully functional structures with lighting and Internet access, we've got you covered. We bring together multiple resources to realize your company's vision. And we work with you to create a display environment that appeals to your target audience and successfully delivers your key message.

• Pre-Show
  We take care of all the nitty-gritty details from booth registration, PR and advertising to exhibit design and management.
• At-Show
  From set-up to teardown, we'll be there to manage staff and handle any last-minute details.
• Post-Show
  We can help you coordinate and complete any follow-up details, including lead management, storage and transportation.

Training

MoCo is a pioneer in developing online training programs for our clients. In fact, one of our programs was recognized as the Most Innovative Training Program at the 2006 Consumer Electronics Show in Las Vegas, Nevada.

Each online course is custom designed with our clients' specific needs, priorities and objectives in mind. Our development process puts the client first, ensuring every program is developed as a collaborative effort.

• Content composition services
• Secure login and registration authorization
• Customized templates to complement company branding guidelines
• Display Flash movies, simulations, videos and websites
• Intuitive lesson interface with multi-level navigation, animations and voiceover
• Interactive quiz functionality
• Point-based program rewards