SANUS is the leader in AV accessories. And SANUS has relied on MoCo to keep their brands ahead of the competition for more than 20 years. MoCo is the agency of record for all SANUS marketing initiatives including global websites, package design, merchandising, tradeshows, line review materials, advertising, asset management and more.
SANUS Brand Image Refresh
The SANUS brand image was becoming dated and it was time for a facelift. MoCo started with extensive voice-of-consumer research, yielding several well-vetted options. From there, MoCO worked together with SANUS to craft a powerful new brand image.
Picture Life with SANUS™ Ad Campaign
To increase brand awareness and enhance consumer perception of the brand, SANUS asked MoCo to develop a new ad campaign. We developed the “Picture Life with SANUS” campaign, highlighting the beauty, quality and safety of SANUS products.
The SANUS web application drives multiple global websites and interactive shopping tools, manages product data, and more. MoCo was tasked with writing a new application to add responsive design and other modern features. We redefined the product database, created easy-to-use tools and utilized friendly language throughout.
Computer Generated Product Imagery
Our Hong Kong office has a team of 3D computer animation experts specializing in photorealistic image creation. This allows us to create “photography” of SANUS products without the expense of going in studio or the complexity of retouching to remove dust and fingerprints. And after wireframes are created, it’s easy to go back and output shots at additional angles as new needs arise. Creating these digital assets also lays the groundwork for producing animated installation and product feature videos.
SANUS Web Tools
SANUS MountFinder™ and SANUS HeightFinder™ demonstrate our capability to develop complex web tools. The MountFinder analyzes product data using an algorithm that returns products recommended for use with a specific TV model. The HeightFinder helps installers mount a TV by applying calculations to multiple variables in order to recommend the exact drilling height for a perfect installation.
SANUS Online Data Syndication
SANUS web tools such as the MountFinder and HeightFinder help shoppers. Retail partners asked SANUS to integrate these tools into their retail websites. MoCo developed software and APIs that allow the syndication of the MountFinder and HeightFinder tools onto partner websites including BestBuy.com and others.
TV Safety Educational Initiative
Image & Text
Flat panel TVs are tall, thin and can easily tip over. This danger is injuring, and even killing, children. SANUS set out to educate consumers of this danger and offer simple solutions. MoCo was asked to develop the brand image, website, collateral materials and other items. The goal was to give the brand a comfortable look and feel, inviting parents to stop and learn.
SANUS Interior Design Social-Sharing Microsite
SANUS wanted to showcase real-life design possibilities with their products. MoCo built a community-driven site to share home media spaces that have been transformed using SANUS products. Users can browse before and after images, engage in discussions and get tips from professionals.
Check out how we’ve helped make SANUS the #1 AV accessory brand.
See the work we’ve done to help build the TiVo brand and reinvent TV.
Take a look at our skills in building a powerful brand image for a start-up.
Get to know our full complement of brand development capabilities.