WORK // SANUS

Overview

SANUS, the world’s largest mount manufacturer, asked MoCo to redesign packaging for flat-panel TV wall mounts and to conduct extensive consumer research throughout the project to determine what appealed to shoppers.

Solution

Out of one focus group came the notion of color-coding by mount motion type, both on the display and on the packages below, to make finding the right product easier.

Services

  • Market Research
  • Package Design
  • Retail Displays

Outcomes

  • Created an industry standard in flat-panel TV wall mount packaging
  • Took an unfamiliar and complex category and made it simple and engaging
  • Streamlined the buying process in Best Buy and other retailers
  • Overwhelmingly positive consumer response to new packaging design
  • Of the participants surveyed, 100% preferred color box options
  • Generated excitement among retailers

Additional SANUS Projects

  • Advertising
  • Branding
  • Brand Development
  • Collateral
  • Fulfillment
  • Public Relations
  • Retail Displays
  • Trade Shows
  • Video
  • Web Design & Development (iPad app)
  • Web Design & Development (website)