TiVo invented the digital video recorder, and revolutionized the way we watch TV. And when it was time to bring their invention to market, they looked to MoCo for assistance. That was the start of a long and fruitful marketing relationship, and MoCo is proud to continue to assist TiVo with their marketing efforts to this day.
TiVo Retail Display
Permanent retail display fixtures is one of MoCo’s key strengths. From strategy through creative development, and manufacturing to implementation, MoCo has helped TiVo to increase brand awareness and eliminate barriers to purchase, all while saving the client valuable marketing funds through use of our Hong Kong office and Chinese production.
In order to support their brand identity, TiVo wanted to develop a messaging system for use within their corporate offices that supports the key position of the brand as a leader in the consumption of famous TV shows that are viewed in-home on consumers individual schedules, and without the constant interruption of television advertisements. MoCo developed impactful signage that brings famous shows into their offices through the clever naming of their conference rooms.
Retail Training Program
MoCo’s retail training expertise helped TiVo to become the number one most-watched training module in Best Buy company history (over 17,000 unique learners), helping to drive the successful launch of the TiVo Premiere platform.
Online Marketing Materials
Following the new TiVo brand guidelines, MoCo produces many online marketing materials. We help TiVo’s CRM platform by designing and managing email delivery for both consumers and the trade.
Special Channels Marketing
TiVo is constantly looking at new methods of reaching television viewers to bring their unique story of enhanced television viewing satisfaction to their audience. TiVo asked MoCo to develop a self-service educational booth for installation at the Minneapolis International Airport.
Check out how we’ve helped make SANUS the #1 AV accessory brand.
See the work we’ve done to help build the TiVo brand and reinvent TV.
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